The Wine Marketing Association (Marktgemeinschaft Wein) was established in 1987 to assure that Styrian wine be marketed in accordance with its high quality and good reputation. This association covers wine production and marketing at all levels and includes vintners, trade and cooperatives as well as other interest groups.
The Wine Marketing Associations assists Styrian vintners in the marketing of their quality wines. Advertising is designed with Styrian wines in mind and the Association is represented at top-market events in Austria and elsewhere. These tactics are intended to assure the further national and international commercial success of Styrian wines.
The Wine Marketing Association also targets the individual wine connoisseur to reach new markets.